Keren Bigio—
Leadership Coaching
Keren’s approach to coaching is grounded in a design thinking mindset. She believes that taking a design-led approach applies just as readily to designing products and services as it does to designing your life. Both require uncovering needs, building for them, and learning from what you’ve built to inform the next iteration. This approach drives people to turn inward and get radically honest about their needs, desires, and values—and take action.
Mindfulness is another lens Keren applies in her coaching work. Trained in Mindfulness Based Stress Reduction therapy (MBSR) and Mindful Self-Compassion (MSC), Keren believes that mindfulness requires slowing down, which can feel uncomfortable at first. Part of this evidence-based work involves cultivating new skill sets that help settle the mind, regulate the nervous system, and look within to re-connect with the different parts of one’s self.
Keren's core expertise is understanding people—what motivates them, what inspires them to act, and what makes them tick. She spent 13 years at IDEO, an award-winning global design consultancy, where she led interdisciplinary teams creating solutions grounded in consumer insights across many industries. In her last chapter at IDEO, she co-led the San Francisco studio location where she focused on talent operations (200+ designers) and cultivating the cultural conditions for designers to do their best work.
She holds a Master’s degree in Psychology from New York University. Keren lives in Mill Valley, CA with her two kids, husband and golden doodle, Bo. Currently, she has re-located to Barcelona, Spain for a couple years on a family adventure. She loves to travel, people watch in airports, and take photographs with a (snobby) Leica camera.
Is coaching right for you? The focus of each session is orientated around what is present for you in the moment. We also explore broader themes, some of which include:
- Living and working in closer alignment with your values
- Prototyping and implementing new behaviors that support your growth
- Understanding your superpowers (and their shadow sides)
- Finding balance in hustle culture
- Identifying and shaping your leadership style
- Nurturing a compassionate relationship with yourself and others
“Working with Keren has been an absolute delight. She has a rare combination of insight, empathy, and real-world experience that makes her coaching invaluable. Keren has helped me find my voice in meetings, learn how to collaborate with a variety of personalities, and tap into a deeper level of creative confidence.”
“If you're considering Keren as a coach, come as you are. She'll meet you where you're at, but she'll also empower you to do the work that's needed to make meaningful change. She is caring and gentle, but she's also an excellent accountability partner. I can't recommend her enough.”
“After 4 months of coaching with Keren, I can feel myself being more kind to myself. I am building more awareness to step back and look at day-to-day situations more objectively, allowing me to be more thoughtful in my responses.”
“The shift in perspective has allowed me to be more compassionate to others, but, most importantly, to myself. My manager and coworkers have noticed these positive changes and have commented on how they have contributed to an improved work dynamic within our team.”
"Keren always approaches our sessions with grace and curiosity, giving me the space to acknowledge where I am. She helps me understand "why I am the way I am", by guiding me with questions. I have so much more to learn about myself, but am so thankful to have Keren to guide me along the way.”
“I recommend Keren as a coach to anyone who is looking for deep introspection, and a thought partner who will keep you accountable."
You can schedule a free 30min chemistry call with Keren below to learn more about her coaching style, answer any questions, and explore working together on a recurring basis. Or, feel free to get in touch via hello@kerenbigio.com.
Book Chemistry Call